![]() However, it would be a logical expansion for the company. In 2019, the company also launched Wondery+, its own subscription service.Īt first glance, it might be something of a head-scratcher to find out Amazon wants to get more involved with podcasting. This year, the company is reportedly on track to generate more than $40 million in revenue, and it’s among the most popular podcast networks in the US - two of its shows made it in Apple’s year-end podcast lists. While not as well-known as Gimlet, Wondery is no slouch either. For context, Spotify bought Gimlet Media for approximately $230 million last year. The asking price is reportedly is in and around the $300 million mark. The podcast network is best known for shows like Blood Ties and Dying for Sex. Now, it's doing that with podcasts too.Amazon is in talks to acquire Wondery, according to The Wall Street Journal. Last year, the company partnered with Common Sense Media to highlight shows and movies geared toward families as millions of children were stuck at home due to the coronavirus pandemic. E-commerce giant Amazon, meanwhile bought podcast maker Wondery late last year, bolstering its Amazon Music service.Īpple so far has taken a less dramatic approach when it comes to media. ![]() And in 2020, it signed a multi-year licensing deal with the Joe Rogan Experience, which is considered one of the most popular podcasts in the world. Two years ago, music streaming app Spotify bought podcast producers Gimlet and Anchor. Google and Facebook have also built apps geared toward children, though their respective YouTube Kids and Messenger for Kids have struggled to protect kids from inappropriate videos or restrict conversations with the broader Facebook community.Īpple's efforts with Common Sense Media also come at a time when media companies are increasingly looking to podcasts as a way to help their services stand out. Industry watcher Gartner tallied 11.7 million Chromebooks shipped during the 2020 holiday shopping season, nearly twice the number of Apple's Mac computers sold during the same period. Google's Chromebook low-cost laptop program has become popular among cash-strapped schools and has been catching on for homes and businesses as well.
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